Design Portfolio

Every design has a story — join me on the journey, project by project.

Making Search Feel Effortless

How do you ensure filters truly help rather than hinder? This case study breaks down how we reimagined category filters to create a faster, more inclusive, and intuitive path to product discovery.

Design System

Building a design system from the ground up, starting with only a brand identity.

Coming soon...

Improving Campaign Visibility

How do you turn promotional campaigns into high-performing assets instead of background noise? This case study explores how we introduced scalable systems, clarified ownership, and unlocked space for more purposeful, performance-driven campaign design.